Search Engine Optimization In Foreign Languages

Search Engine Optimization In Foreign Languages

Author: Flaminio Ranzato

Google Analytics has taught me a lot of things, today I talk about how the traffic from article marketing varies according to the language we use: you have no problem if you write in Turkish since if you choose well the title respecting keyword difficulty then every article will bring you traffic but things get very difficult if you write your articles in English. I have noticed this from my Google Analytics report since the traffic from the most important English article directories brought me nearly no traffic, why is this?

The answer is in the ratio between the English documents and the ones written in another languages, English is a language used worldwide while others simply not. Just think to the number of the people that live in Turkey as they are just a little more than the 1% of worldwide population and now compare it to the people that speak English or are able to write and read in this language, this is enough to understand the reason for which the same effort produce different results in different languages. For example the Turkish keyphrase "Bir roman yazmak için" produces 500 results while the keyphrase "how to write a novel" produces 50000 results and so we have a ratio of 1 to 100, this gives an idea of how can be difficult to rank well for English keyphrases. I don´t want to say to leave English and write documents just in other languages since if we are in the top ten for "how to write a novel" surely will get far more traffic than if we are the number one for "Bir roman yazmak için", but we want at the same time to give importance to what we have said if we want a steady traffic that grows day by day instead of a big traffic that will come only after a big work.

If the articles we have written in English don´t bring us the desired traffic is not that their writing has been useless since anyway are important links to our website that with time will be able to rank high giving a traffic that will pay all our hard work. The same concept applies to the foreign languages that are spoken by lots of people like french or Spanish and so SEO for them will be difficult while if we choose optimization for languages that are not spoken worldwide then things will be easier. It will be a wise choose to build traffic in this way since soon we will receive visits and therefore we will get sales, leads and so on.