SEO Training - How To Get The Most Out Of It

SEO Training - How To Get The Most Out Of It

Author: Tracy Fredrychowski

Good news! I am going to share with you a detailed search engine optimizationand internet marketing plan to get the most out of your seotraining and to get you started today.

Step #1 - Setting Goals

Before you can really get started you have to know what you want to achievewith your Web site. There could be a number of goals that you have in mind butyour first step is get a clear picture of what you want the outcome to be. Itcould be:

• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search enginefriendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.

What ever your goal is it is important to write it down and post it where youcan see it every day. "Goals that are not written down are justwishes."

Step #2 - Keyword Research

Any new project should always include this step. Keyword research is thebasis for any successful page on your site. Let´s take the goals above and seehow the keyword research you learned to perform in your seo training can beused.

• Higher rankings can be achieved by finding those keywords in yourindustry that have a high KEI (Keyword Effectiveness Index) and low competingpages. You should concentrate on finding five phrases that you can work onsimultaneously.
• By redesigning your Web site you can be including your new foundphrases and work them into your sales copy. If you are creating a new site thisis the ideal time to make sure you are concentrating on your visitors experiencewhile on your site.
  • Include a call to action above the fold
  • Contact information above the fold in straight html including area code andzip code.
  • Only use Flash in small elements and not as the whole page.
  • Include something that will grab your user´s attention. Something out of thenormal that will make your visitor stop and take notice of your page.
• Implementing SEO basics can be a daunting task if your site is largeor it is many years old. Tactics that where used years ago are no longer usefuland most times are being flagged as spam. Depending on how many elements need tobe addressed you need to determine if it would be better to start with a freshpage or redo the existing page. A determining factor would be if the currentpage is already indexed. If this is the case then it would be best to fix theexisting page. If the page has too many errors and creating a new one would bewiser be sure to name the new page the same as the old one or do a 301 redirectto the new page. Include your keyword phrase when implementing your basic searchengine optimization.
• Visitor response will increase if you are giving your visitorsexactly what they are looking for. Only your keyword research will help you withthis. We are in an instant gratification world and your visitor will only giveyou a few seconds to answer their search, so make sure it exactly what they arelooking for.
• Open additional windows into your site by using your keyword phrasesin your social media avenues. A couple great places to include your keywordresearched phrases would be in your blog post and creating a lens in Squidooaround your researched phrase.
• Article marketing is not for everyone but it does allow you to openmultiple windows into your site but writing articles around your phrase andsubmitting them to places like Scribd, ArtcileFactory.com andEzineArticles.com.

Step - # 3 - Which one to choose?

I know you want to implement each and everyone of those goals into your siteand you still don´t know where to start.

Stop here and go find five phrases to work with and don´t even think aboutanything else at this point.

After you find those phrases refer back to your SEO trainingnotes and refresh your memory on how to create a search engine friendly Web pageand create content for each of the new keywords you found.

It is going to be hard not to get side tracked but stick to the project athand. Your only concern is finding 5 phrases, creating content and designingfive search engine friendly pages.

Once that is done go ahead and publish the five pages to your Web site.Include each page on your site map, link it from and to relevant pages on yoursite and include keyword rich link text within the body of the page.

Make a note of the day you added the new pages to your site for lateruse.

Now that you have the first three steps under your belt you are ready to moveonto step four.

Step #4 - Addressing Existing Web Site Issues

Now that you have gotten a good start with the above steps, you can startworking on bringing your current Web site up to par while you are actuallywaiting for indexing on your 5 optimized pages. Your next plan of attack wouldbe working on existing pages within your site. You may not be able to changeevery issue with your site but remember every small change could result inincreased ranking for your site. You may only be able to change your title andMeta tags and not be able to change your corporate sites navigation so tacklewhat you can and don´t worry about the rest. Each and every issue is just one ofthe over 200 factors so learn to pick your battles and fix what you can.

Step #5 - Social Media and Article Marketing

Your whole goal is to open as many windows into your site as possible. Youhave already started this by creating 5 new pages into your site now it is timeto open the windows even further. Whether you decide to use article marketing orall the endless possibility of social media marketing now is the time toconcentrate on one or both of these window opening wonders.

You can use the five phrases you found in your first step or you can find 5new ones but at this stage you are creating content to be used in articles, onblogs or bookmaking pages within the many social media avenues. Your title isthe most important element when tackling this step. Make your title keywordrich, compelling and deliver what your title describes in the article or blogpost.

If you are not quite ready to dive into social media start at least withadding a blog to your Web site. Your best results will come from the blogresiding on your server and not one that is hosted on a free blogging site. Makea commitment to blogging regularly and always about your industry so your siteand your blog are industry related.

STEP Progress Your Tracking - B #6

Web analytics can show you information about all of your optimizationprojects. Not only will it show you your results for the 5 keyword phrases youare working on but it will open your eyes to how your visitor is moving throughyour site. Record your results on a weekly or daily basis. This step will helpyou in testing each one of your projects and help you decide which one youshould concentrate more on. Usually I find 2 or 3 phrases that are reallyperforming and those are the ones I concentrate on blogging and adding it to thesocial media venues.

Step #7 - Keep Up With the Changes

There is no other step as important as this one. The internet changes itslandscape on a daily basis so it is imperative that what you learnin yourSEO Training is always the latest information. Your Web siteand or clients are depending on your expertise so don´t let them down byapplying out of date or useless techniques. There are many places you can turnto for guidance.

The first place would be Google, Yahoo! and MSN´s Webmasters guidelines. Eachis posted on their site and is updates each and every time they have madechanges to them.

Another place would be to subscribe to one of many search engine optimizationand marketing blogs created by industry leaders. Your instructor should be ableto point you in the right direction to their most trusted resources.

Continue learning by attending your favorite SEO Trainingprovider´s courses on a yearly basis. Principles and techniques change often soalways keep on top them.

Often students are overwhelmed with the amount of information they are givenat class but if you learn to take them in small steps starting with setting yourgoals you will find that your seo training is working for you and your Website.