Something Better And Easier Than SEO

Something Better And Easier Than SEO

Author: Chimezirim Chinecherem Odimba

There are different search engine optimization techniques. There are white hats and there black hats. Black hats employ methods that are considered "unethical" on the internet. The white hat techniques try to manipulate search engine results using techniques that are not frowned at.

The problem with both as a full-time occupation is that they usually concentrate on just a piece of the picture.

Search engines are looking for high value content. SEO as an occupation, concentrates on an illusion that looks like that. They spend so much time mimicking reality.

The bad part is that their mimicry downgrades the quality of search engines´ product: Search results.

And do search engines hate that?

Who wouldn´t hate it if someone makes hurting your product his/her occupation. And guess what those search engines are doing? They are constantly making their processes (Called algorithms by egg heads) more complex with each passing day.

From time to time, they cause an upheaval when they shake things: Sites that used to rank highly suddenly disappear from listings (sometimes from their database).

... But, some sites shake just a little and regain their balance.

From time to time, they send out human reviewers to see what those robots can´t understand. Many sites are banned in the process...

... But, some sites remain untouched.

Which are those sites?

They are sites that are not faking real high value content. They are sites that are doing the real stuff not playing a game they are bound to lose.

They are sites that are doing exactly what the engines want and the way they want it while ensuring they put themselves in the best position to rank highly.

The choice is entirely yours -- You can either build reality or keep mimicking it.